Boing Boing’s Book Clustering Effect
As this post and this post suggest, I’ve been looking around for some reliable resources on living abroad for six month. I need global, unbiased perspectives–something the Internet is pretty crap at offering.
I remembered a recommendation I’d read on BoingBoing.net for Getting Out: Your Guide to Leaving America. I’m not getting out of the US, obviously, but I liked the excerpt and the promise of summaries of the ‘top 50 expat countries’.
Hoping to find other books like it, I checked out the ‘Customers who bought this item, also bought…’ list. This, of course, is Amazon’s approach to ’related links’, and is generally a reliable means of finding similar books on the same topic (see, for example, the similar books for Lonely Planet: Thailand).
Oddly, most of the books on the Getting Out list didn’t have much to do with travel or being an ex-pat, and they all looked familiar.
As it turns out, eight out of the top ten ’also bought’ books were mentioned on BoingBoing.net in the last year or so (the exceptions being Take a Nap, and an emergency preparedness book from the same publisher Getting Out). The resulting purchases have clustered them in Amazon’s database.
Simply by the volume of books they’re purchasing, Boing Boing readers are accidentally gaming these results. It’s an amusing phenomenon–I wonder what this clustering effect means to publishers in terms of dollars and cents?