Those Clever, Clever Marketers at Starbucks
On more than one occasion this Christmas, I’ve received or seen others receive Starbucks gift cards. That’s pretty common, but what was new to me were the carrying cases:
They’re made of felt, and look very crafty and handmade. They’re very much in keeping with current crafting trend, and look like something that any number of my female friends might have made. They’re also completely brand free.
It makes the card itself look much more attractive. Interestingly, the little cover isn’t visible when you purchase the card–they apparently pull it out from behind the counter.
Despite the lack of branding, it’s very clever marketing. After all, here I am talking about it.
Joy 
Alice in Wonderland