Ever since I graduated from university, my music video consumption has been in slow decline. This is due to two factors:
- My taste in music doesn’t accurately reflect those videos in high rotation.
- Music has become so balkanized that it’s difficult to reflect anybody’s taste with the limited number of videos available.
Also, of course, the VJs were complete nitwits. And videos are just advertisements for the songs, which I managed to wise up about.
I feel back into watching more videos when we lived in Ireland because we only had, like, nine channels and there was a certain Australian songstress in high rotation. What can I say? I couldn’t get her out of my head.
While recuperating from the aforementioned plague, I spotted the music video by Cute Is What We Aim For for “The Curse of Curves”. It’s shot mostly in blacks and whites, and tells some fractional story in four minutes, about a cute girl and the lead singer at a dinner party. It is, to my thinking, a very average music video.
The colour palette and dinner party theme reminded me of another video, an old favourite from way, way back in the day (1985, when I was eleven). I speak, of course, of the wacky and somewhat controversial “Don’t Come Around Here No More” by Tom Petty and the Heartbreakers.
Obviously, uh, Cute’s video looks better than Tom’s, but it hasn’t been kicking around for 20-odd years. Aside from that, they seem fundamentally similar. I don’t watch enough videos to no know whether this is typical or not.
So, over to you: how has the music video genre changed in the past 20 years? Like all new formats, they ought to be evolving much more quickly than, say, the novel. Are they?