Weirdest Call in a While
The phone rings this morning. The call display says it’s someone in Wyoming. Uh-oh.
ME: Hello?
THEM: Hi there. It’s Margaret Hanson calling from Laramie, Wyoming.
ME: (Swallows audibly.) What can I do for you?
THEM: I’d like to order a horse soccer ball.
I see that I’m ranked third for the Google search horse soccer, because of this unassuming post.
It took some convincing for Margaret (not her real name) to believe that I lived in a large Canadian city and was unassociated with equine ball sports, amateur or professional.
It’s a conversation I have at least once a month, and it demonstrates the irrational value people place in a high Google ranking. That is:
Ranked high in search engine = Authority on search terms
That’s true some of the time, but not often enough to be reliable. Maybe I need to do a better job at explaining just what my site is, and what I’m not an expert in (which, of course, is nearly everything) on every page.
The funny this is that if you check out the search result for horse soccer ball, the very first result reads:
You’ll get a 50 inch inflatable HORSE SOCCER™ Ball, and a step-by-step instructional video, … Sending the horse soccer ball down the field. …
www.horsesoccer.com/ - 7k - Cached - Similar pages
Maybe Margaret raises Shetland ponies, so the 50 inch model is too big?
