While driving down Howe Street this morning, I randomly encountered two things to blog about. The first was the aforementioned ForLent.com, springing from a conversation about how Julie’s friend once gave up Twizzlers and suffered miserably for it.
The second (this one, as sharper readers may have guessed) occurred to me when I drove passed a moving truck from MiniMove.ca (they have a, uh, peculiar website). I immediately thought of Seth Godin’s book, Small is the New Big. From his blog:
A small restaurant has an owner who greets you by name. A small venture fund doesnÃ¢â‚¬â„¢t have to fund big bad ideas in order to get capital doing work. They can make small investments in tiny companies with good (big) ideas. A small church has a minister with the time to visit you in the hospital when youÃ¢â‚¬â„¢re sick.
Is it better to be the head of Craigslist or the head of UPS?
Small is the new big only when the person running the small thinks big.
When I imagine ads for moving companies, I picture eighteen wheelers blazing across huge vistas, not little half-ton trucks scooting across town.
To brand your company MiniMove makes total sense in an urban centre with a highly mobile population living in small apartments. It’s an obvious differentiator in an industry that belies differentiation.