MiniMove.ca is the New Big
While driving down Howe Street this morning, I randomly encountered two things to blog about. The first was the aforementioned ForLent.com, springing from a conversation about how Julie’s friend once gave up Twizzlers and suffered miserably for it.
The second (this one, as sharper readers may have guessed) occurred to me when I drove passed a moving truck from MiniMove.ca (they have a, uh, peculiar website). I immediately thought of Seth Godin’s book, Small is the New Big. From his blog:
A small restaurant has an owner who greets you by name. A small venture fund doesn’t have to fund big bad ideas in order to get capital doing work. They can make small investments in tiny companies with good (big) ideas. A small church has a minister with the time to visit you in the hospital when you’re sick.
Is it better to be the head of Craigslist or the head of UPS?
Small is the new big only when the person running the small thinks big.
When I imagine ads for moving companies, I picture eighteen wheelers blazing across huge vistas, not little half-ton trucks scooting across town.
To brand your company MiniMove makes total sense in an urban centre with a highly mobile population living in small apartments. It’s an obvious differentiator in an industry that belies differentiation.
