This toothpaste is Extreme!
I more or less randomly grabbed this toothpaste off the shelf. When I got it home and out of the box, I thought of one of Seth Godin’s ideas.
He points out that these days its really difficult to differentiate between most consumer products, and nearly impossible to get consumers to switch brands. They’re so entrenched, and there’s so much competition, that they’re liable to stick with what works. He has, as he says, been buying the painkillers in the yellow box for as long as he can remember, and can think of no reason to switch. Amen.
This is one reason I like working in software marketing. It’s an industry where people do regularly create (relatively speaking) new, remarkable things.
The poor marketers at Crest have to try to convince him to switch, and so they’ve created “Whitening Mint Explosion Plus Scope Extreme”. Is it any better than any other toothpaste? I sincerely doubt it.
But it does have that cool green vortex on the tube.