darrenbarefoot.com

The Greenification of the Mainstream Magazine

I’ve always been fairly Green with a capital G. You can’t grow up middle-class on the west coast of Canada in the eighties without having environmental values pounded into you. Then I went to UVic, the heartland of environmentalism.

As such, it’s been interesting to watch environmental values creep, ever onwards, into the mainstream. Climate change seems to have been the proverbial straw that broke the camel’s back, no doubt helped along by some recent radical weather patterns (which may or may not be attributable to global warming).

I was looking at the magazine rack in the grocery store today, and was struck by the prominence of this ethos in a wide variety of publications. I snapped some photos with my dodgy camera phone:

Green Azure The Green Issue with Leondardo Dicaprio Green Lou Lou

Whenever I see that Lou Lou magazine (yowza, that site), I always laugh. It’s a “shopping magazine”, which just means they’re lying less than all of the other advertising and advertorial-packed womens’ magazines.

2 Responses to “The Greenification of the Mainstream Magazine”

  1. Leigh Says:

    Meanwhile other publications are actually going green. I wrote about this last week when I read that a publication called The Week is creating their special edition about the environment online rather than in print.

    my post on Life After Web

    The Week website

    As an eMedia project manager for a publisher, I’ll be watching on April 20th to see how this pans out.

  2. Airdrie Says:

    Lou Lou is one of my fav’s. It even has little stickers inside for you to mark the pages of the stuff you wanna buy, or in my case, mention on Lip Gloss and Laptops (shameless plug)

    http://www.lipglossandlaptops.com

Post a Comment

PREV: Zipcar Comes to Vancouver
NEXT: How Much Overtime Are We Going to See Tonight?

This is darrenbarefoot.com, weblog of Darren Barefoot. You are viewing The Greenification of the Mainstream Magazine.

Do you want to drive more visitors to your website?

Increase your company's visibility online?

Understand the world of blogs, Facebook and social media?

Then check out my Social Media Marketing eBook: