Ã¢â‚¬Å“Buy NowÃ¢â‚¬Â may be a stronger call to action than Ã¢â‚¬Å“Add to CartÃ¢â‚¬Â, but may subtly suggest the user is finished shopping or is making a commitment to purchase without time to review the order. The beauty of Ã¢â‚¬Å“Add to CartÃ¢â‚¬Â is that it is non-committal and assumes the user is still looking around.
As I observed on the associated Digg page, it’s interesting that so many of the buttons refer to shopping carts, and so few refer to baskets. After all, I’d imagine most online transactions are for one to three items that would fit in a basket. Plus, of course, people who shop with baskets are cool urbanites, while shopping carts suggest suburban normality. I know why they went with ‘shopping cart’–it’s a more common metaphor–but it’s still noteworthy.
Two other notes: I pity the poor bastard who laid that page out. And for the uninitiated, this post’s title refers to a venerable meme.