darrenbarefoot.com

The folks over at Vancouver’s Elastic Path (who employ Canuck uber-fan Dave) have compiled a big page of 111 shopping cart icons from ecommerce sites:

“Buy Now” may be a stronger call to action than “Add to Cart”, but may subtly suggest the user is finished shopping or is making a commitment to purchase without time to review the order. The beauty of “Add to Cart” is that it is non-committal and assumes the user is still looking around.

As I observed on the associated Digg page, it’s interesting that so many of the buttons refer to shopping carts, and so few refer to baskets. After all, I’d imagine most online transactions are for one to three items that would fit in a basket. Plus, of course, people who shop with baskets are cool urbanites, while shopping carts suggest suburban normality. I know why they went with ’shopping cart’–it’s a more common metaphor–but it’s still noteworthy.

Two other notes: I pity the poor bastard who laid that page out. And for the uninitiated, this post’s title refers to a venerable meme.

This entry was posted on Tuesday, May 15th, 2007 at 12:19 pm and is filed under Vancouver, Web 2.0, Web Design. Tag Testing Project: ecommerce, icons, online, shopaholic, shopping, webdesign. Photo by . You can skip to the end and leave a response, or trackback from your own site. If you don't see your comment within a day or so, drop me an email. Sometimes my comment spam filter gets overly zealous.