As you can see, they’ve borrowed the ‘yellow exclamation mark equals quest giver’ convention from World of Warcraft (there’s also the ‘yellow question mark equals finish off your quest, stupid’ convention). The practice may predate WoW–I’m not sure. I wondered if big yellow punctuation marks have now become a standard in online roleplaying games.
Given the ubiquity of WoW, I thought it’d be funny to design a hat (kind of a variation on the cheesehead, I suppose) that was a foam yellow exclamation or question mark supported above your head by a halo of wire or something. These dudes have made a nice-looking ballcap, but I was thinking of actual foot-long 3-D punctuation marks. They’d be ideal gag gifts for gamers.
If nothing else, they’d make for great field marketing costumes for a game-related marketing campaign. Imagining positioning a few of those at street corners in cities. Gamers would be drawn to them like a schnauzer to spilled ice-cream.