CBC Sports Gets a Makeover (and Becomes CBCSports.ca)
Via Neil, here’s an instant messager interview between the mysterious CBC blogger Ouimet and Andrew Lundy, senior producer at the newly-revamped CBCSports.ca. There’s some interesting discussion about the re-emergence of portals (no, duh) and the direction of the CBC’s online sports coverage:
The goal was to bring the whole CBC Sports experience online. Since our new agreements with sports bodies like the NHL, FIFA and MLS include video, we want to offer people that. And we want to be more interactive, so we’re beefing up user-generated content and forums, as well as adding contests and pools and games to the mix. The end result should be a complete sports experience, beyond the stories and stats.
The interview is too long. Why is there such an aversion to editing amongst bloggers and podcasters? I think it’s taking the whole transparency and authenticity thing too seriously if the reader (or listener or viewer) has to troll through the piece for the good bits. I blame Robert.
