I’m quite brand-averse. That doesn’t mean I loathe Nike or Hugo Boss–I just try not to buy clothes which have visible brands. I’d rather not pay good money for clothes that advertise their makers. Though it’s not often applicable, that attitude permeates the rest of my purchases.
There are plenty of other people who feel this way. They’d prefer to live in a world–and more specifically a home–with fewer visible brands.
We happen to be using hand-pump soap here in Malta. It, of course, has a label on the bottle. Each time I wash my hands (which is often, thank you very much), I’m reminded that my hand soap is brought to me by Vidal Europa.
Hence, my marketing idea du jour: brandless soap. A company ought to flout convention wisdom and sell hand soap that offers an easy-to-remove label. They should promote this fact, making the de-brandability a brand all its own, and a difference in the largely undifferentiated world of hand soap.
Maybe somebody already does this? Interestingly, tissue boxes work this way. I wonder why that is?