Regal Entertainment Group theatres participating in the Guest Response System invite selected patrons to carry a paging device with them into the auditorium. One patron may participate for each of the theatreÃ¢â‚¬â„¢s auditoriums and for each movie showtime. The Guest Response device is a hand-held pager with four buttons. Each button alerts local management of a different problem such as: sound, picture, piracy or other disturbance. When the patron pushes a button, a message goes to a pager worn by a manager which tells them the nature of the concern, and in which auditorium.
There’s an interface designed with only the corporation in mind. Surely ‘noisy movie watchers’ is the top complaint of moviegoers, and yet it’s bundled under ‘other disturbance’. And have you ever seen anybody pirating a movie? I went to, like, 60 movies last year, many on the opening weekend (indeed, often on the first Friday matinee showing) and I’ve never seen a dude with a video camera. Where’s my button for ‘the guy next to me reeks’ or ‘I paid $11 for this jackalope turd?’
Here’s a little news piece on the new widget. Vapid news anchor banter included at no extra charge.