Hi Darren,
Indeed, this hoax did a lot for the BNN broadcasters’ publicity.
12k new ‘donors’, however, I believe is disappointing. First, there is this difference between people registering as potential donor, and ‘actual’ donors.
Assumingly, only 1 in 25.000 actually becomes a donor.
In 2005 there was a ‘regular’ campaign, which brought 140.000 people to register as ‘new potential donors’.
Unfortunately the Netherlands have an opting-in rule, with assumed non-consent. To fullfil the need, it is assumed we would need some 2.500.000 – 7.500.000 people to register.