I have a pretty good grip on how web stats work, and what metrics I should be paying attention to. However, I’ve observed a couple of peculiarities in the Google Analytics reports for iPhatigue.com:
IPhatigue is a one page site. The only links on the page go off the site. So:
- Why the huge difference between page views and visitors? Surely those numbers ought to be quite close together, unless 1 in 3 visitors is loading the page twice? That’s probably not happening, because 96% of visitors are unique.
- Google says that the bounce rate is “is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page)”. Shouldn’t that number be 100%, given that the site only has one page?
Do any of the stats-heads out there have some insight?