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Because nothing says “I’m committed to this company” like massacring virtual men made of jelly. Logitech recently launched a new, entertaining viral game called Jelly Battle. You have to play three quick levels of single-player mode before you can go head-to-head with three other humans online.

The trick to these games, I think, is to achieve a level of complexity that’s not simplistic, but not overly baroque either. It should be just complex enough to hint at further achievement.

Logitech’s done a nice job of not overly-branding the experience. It took me quite a while to notice that, in fact, they were promoting cordless devices among the jelly carnage.

This entry was posted on Monday, September 3rd, 2007 at 2:47 am and is filed under Games. Tag Testing Project: addictive, distraction, flash game, fun, jelly battle, logitech. Photo by . You can skip to the end and leave a response, or trackback from your own site. If you don't see your comment within a day or so, drop me an email. Sometimes my comment spam filter gets overly zealous.