James, intrigued by the aforementioned term and the phrase ‘the anesthetic of the familiar’, sent me a link to a short description of a talk by Steven Pinker. I was particularly intrigued by the word ‘dysphemism’, which apparently refers to the opposite of a euphemism. From Wikipedia:
In language, both dysphemism and cacophemism refer to the usage of an intentionally harsh word or expression instead of a polite one; they are rough opposites of euphemism…Examples of dysphemism include Ã¢â‚¬Å“dead tree editionÃ¢â‚¬Â for the paper version of an online magazine, or the American military personnelÃ¢â‚¬â„¢s use of Ã¢â‚¬Å“shit on a shingleÃ¢â‚¬Â for their common breakfast of creamed chipped beef on toast.
Now, to use it in conversation three times. That shouldn’t be too hard, should it?