When I visited the site, I was reminded of a phenomenon I’ve observed in recent years around ebooks and similar digital offerings. You can also see it on GoogleAdSecrets.com and the prolix URL SearchEngineOptimizationStrategies.com.
It’s a particular (and peculiar) kind of website. Really just one very long page, it features a single, centered column, few images, and many bold offers, claims and testimonials. It pretty much defies every major web design trend of this millennium. To the sophisticated web surfer, it looks profoundly tacky.
Clearly it must sell ebooks, though, or people wouldn’t use it. Did one person prove this was the optimal selling strategy, and everybody emulated them? I’d imagine so. The pages certainly don’t inspire confidence in me, but I guess they’re not selling to me.