November 7th, 2007

Filed under:
PR and Marketing

Any Western Canadian Bloggers Want to Test Drive a Printer?

We’re doing some online marketing for Brother Canada, helping to spread the word on their new line o’ colour laser printers. I’ve contacted some local bloggers (using a slightly unorthodox but apparently effective strategy), but we’ve still got a couple of slots available in the, uh, program.

Here’s the deal: You’re a blogger who lives in western Canada. We ship you your choice of these printers (there’s also one of those print-scan-fax-make breakfast multi-function devices) and you try it out for two months. We’ll include a printer cartridge and some paper. You check it out, write, shoot or record a review in any form, tone and medium you like. Then you ship it back to Brother (we’ll cover the cost of shipping both ways, obviously).

If you’re interested, drop me a line with:

  • Your choice of printers
  • The URL of your blog
  • Your full name, snail mail address and phone number.

UPDATE: Wow, I didn’t anticipate that much interest in printers. We’ve filled the remaining slots.

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Comments: 15 Responses so far

Awww, those cartoons were awesome! You’re such a pro.

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[...] test drive, taste test, sample, and play with for a little while. Here’s how marketing guru Darren Barefoot approached [...]

They seem a bit big to ship around even if you’re paying the shipping costs ;)

As for printing, I don’t even own a printer anymore because I don’t print things out. As for reviews I’m usually up for reviewing whatever, but I tend to get to keep the product ;) I understand that a laser printer is a big item for a company like Brother to part with but…

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Tyler: We don’t have a printer here either (imagine the shipping costs to Malta). I do miss being able to occasionally print out long, text-heavy documents to read offline.

In my experience, there’s a price point above which companies (unless they’re Microsoft-scale) want to have stuff back. If I were guessing, I’d put it somewhere between $100 and $200.

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I’d be interested. I actually have a Brother B & W laser here right now. I’ll send you an email.

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Clearly I still haven’t mastered the art of trackbacks, so here’s the site where I linked back to your post :)

http://hummingbird604.blogspot.com/2007/11/upcoming-event-november-vancouver.html

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Darren: I remember when Microsoft sent out those laptops with Vista pre-loaded on it to a couple bloggers and tech-sites allowing them to keep it as long as they did a mention of it somewhere.

The reviews I typically do I get to keep. Granted though they have ranged in the price of $50->$300 :)

Think the only thing I’ve had to send back after reviewing it was a Xircom Dual WAN router oh and the monitors/tvs from Toshiba and Samsung. Yea those were big $$$ items.

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