Is Wine Talk Partial or Total Bollocks?
Last night we were discussing snobby wine talk. For a few reasons, it’s one of my pet peeves:
- I don’t drink, so I can’t participate at all.
- It seems like anybody who’s taken three hours of wine tasting at the local rec centre speaks with the authority of a veteran oenophile.
- The wine industry has always felt like a bit of a sham. It’s built on these minute, subjective taste differentiations. If I tried to build an industry around the regional differences in orange juice, I’d get laughed out of the room.
Our conversation was inspired by this blog post concerning a couple of studies on wine tasting. You can add those studies to a growing body of science which debunks wine experts and affirms that the taste of wine is largely subjective.
I’ve been trying to think of the right metaphors for wine experts and connoisseurs. Are they like theatre critics and patrons of the arts? Sort of. I sound snobby and elitist when I discuss the set design of a recent play I’ve seen. I’ve got plenty of training and experience in the field to justify my pretension, but is that any better?
Then I thought of the fashion world. There seems to be a similar trendy, nearly baseless analysis going on when I watch Fashion TV (which, admittedly, isn’t often). And while styles come in and out of fashion, they’re just on a treadmill (or perhaps a spiral staircase). What was garish and repulsive ten years ago is now de rigueur. I’m not saying that fashion designers aren’t experts and craftspeople–I just find the argot of fashion as queer and subjective as wine talk.
Am I out to lunch? Or do I just need a glass of a nice chiraz with a great aroma of oak jousting with just a hint of cherry?