Answering my own questions since 2001

Scoble’s Starfish

Last year, while attempting to get a handle on the increasing number of social media, uh, mediums, I created this diagram. I’ve used it fairly often in talks to try to explain the different ways people are interacting on the web.

Robert Scoble recently blogged about what amounts to a 2007 version of that diagram. It now has twice as many spokes, and he calls it a social media starfish. You can watch a very enthusiastic Robert run through the diagram in this video:

It’s a great articulation of the evolving social media landscape, and it’s something we’ll have to update every six months or so. I don’t think Robert’s got a pretty version of this diagram anywhere, so I made him one:

Scoble's Social Media Starfish

Can I Use It in Our eBook?

I have an ulterior motive in making the diagram. Julie and I are writing an eBook which, gods willing, will be available at the end of the month. It’s called “Getting to First Base: Social Media Marketing Strategies and Tactics”. We’re trying to write a primer and guidebook–based on our own experiences and all the best stuff we can rip off from other people–on social media marketing. Robert’s diagram would make a nice addition, so hopefully he’ll let me use it.

I’ll be blogging about the eBook more when we’re closer to launching it, but I figured I might as well mention it. It’s more motivation to get the thing finished, after all. If you’re a blogger and you want to review it, we’ll be giving away plenty of free copies.

We also have an, uh, introductory offer of sorts where you can get the thing for a mere $29 (currency to be determined) instead of the usual $49. You just need to give us your name and email address so that we can let you know when we launch.

32 Responses to “Scoble’s Starfish”

  1. Hamish M

    I gotta say it. Your diagram looks a lot nicer — even if it has less information (though maybe that’s why).

    Good luck with the eBook!

  2. Richard

    I like your diagram very much. I can’t imagine Scoble not appreciating it. He doesn’t have the time to be preety. Yeah, he’s to busy making long and boring videos.

  3. Wally Mahar

    you mike doesnt have enough oomph.
    can u process your audio louder?
    couldnt hear u on my laptop.

  4. GuiM.fr

    L’etoile des Medias Sociaux de Scoble…

    Découvert chez Loic, cette étoile de mer de Scoble des médias sociaux déssinée par Darren Barefoot. Explications chez Darren et dans la vidéo ci-dessous. A mon sens il manque une branche : celle de l’Identité Numérique, avec comme exemple Open…

  5. Judith Russell

    Would like to get permission from Robert to use the Starfish on our blog in relation to an article I am writing about Social Media. How can I go about reaching him?? Thank you in advance.

    Judith Russell
    jrussell@hodes.com

  6. Il prisma della conversazione

    [...] Il prisma di Solis e THomas può essere considerato l’evoluzione di un altro tentativo grafico realizzato nel 2007 da Robert Scoble and Darren Barefoot [...]

  7. Het conversatie prisma | Enthousiasmeren

    [...] mijn RSS feed of mijn wekelijkse nieuwsbrief in je inbox. Dank voor je bezoek!Eind vorig jaar kwam Darren Barefoot met het onderstaande diagram. Robert Scoble gaat er dieper op in een van zijn video’s op [...]

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