Scoble’s Starfish
Last year, while attempting to get a handle on the increasing number of social media, uh, mediums, I created this diagram. I’ve used it fairly often in talks to try to explain the different ways people are interacting on the web.
Robert Scoble recently blogged about what amounts to a 2007 version of that diagram. It now has twice as many spokes, and he calls it a social media starfish. You can watch a very enthusiastic Robert run through the diagram in this video:
It’s a great articulation of the evolving social media landscape, and it’s something we’ll have to update every six months or so. I don’t think Robert’s got a pretty version of this diagram anywhere, so I made him one:
Can I Use It in Our eBook?
I have an ulterior motive in making the diagram. Julie and I are writing an eBook which, gods willing, will be available at the end of the month. It’s called “Getting to First Base: Social Media Marketing Strategies and Tactics”. We’re trying to write a primer and guidebook–based on our own experiences and all the best stuff we can rip off from other people–on social media marketing. Robert’s diagram would make a nice addition, so hopefully he’ll let me use it.
I’ll be blogging about the eBook more when we’re closer to launching it, but I figured I might as well mention it. It’s more motivation to get the thing finished, after all. If you’re a blogger and you want to review it, we’ll be giving away plenty of free copies.
We also have an, uh, introductory offer of sorts where you can get the thing for a mere $29 (currency to be determined) instead of the usual $49. You just need to give us your name and email address so that we can let you know when we launch.
November 1st, 2007 at 1:01 pm
[…] This is getting really fun … Scoble has put forth the idea of the Social Media Starfish (technically they are called "sea stars") and Darren Barefoot made a nicer version of the one Scoble drew in his video: […]
November 1st, 2007 at 1:09 pm
I gotta say it. Your diagram looks a lot nicer — even if it has less information (though maybe that’s why).
Good luck with the eBook!
November 2nd, 2007 at 9:47 am
I like your diagram very much. I can’t imagine Scoble not appreciating it. He doesn’t have the time to be preety. Yeah, he’s to busy making long and boring videos.
November 2nd, 2007 at 1:12 pm
This rocks! Yes, please use it!
November 2nd, 2007 at 1:27 pm
[…] Media Starfish Thanks so much to Darren Barefoot for making a much nicer version of the Social Media Starfish and saying nice things about my explanation behind […]
November 2nd, 2007 at 7:57 pm
Wish I had the diagram for my presentation at podcamp
http://socialmediametrics.wikispaces.com/Podcamp+Boston
November 3rd, 2007 at 2:27 am
Thanks a lot for this neat diagram. This really helps explain to my colleagues what social media is about!
November 3rd, 2007 at 6:18 am
you mike doesnt have enough oomph.
can u process your audio louder?
couldnt hear u on my laptop.
November 3rd, 2007 at 9:36 am
Really like this. Should it be “conversations” at the centre?
November 4th, 2007 at 4:39 am
L’etoile des Medias Sociaux de Scoble…
Découvert chez Loic, cette étoile de mer de Scoble des médias sociaux déssinée par Darren Barefoot. Explications chez Darren et dans la vidéo ci-dessous. A mon sens il manque une branche : celle de l’Identité Numérique, avec comme exemple Open…
November 8th, 2007 at 3:02 am
[…] week I made a pretty version of Robert’s social media starfish. Today Tom came by to show off his slightly more complex […]
November 8th, 2007 at 5:16 pm
nicely done darren
November 20th, 2007 at 12:17 am
[…] Ето и линка на видео презентацията. […]
November 29th, 2007 at 11:58 am
[…] social starfish and all my questions were answered. The social starfish was recently developed by Darren Barefoot for Robert […]
December 18th, 2007 at 4:05 pm
[…] This is getting really fun … Scoble has put forth the idea of the Social Media Starfish (technically they are called “sea stars”) and Darren Barefoot made a nicer version of the one Scoble drew in his video: […]
December 30th, 2007 at 1:44 pm
[…] a balanced life - learn some and think some and draw and paint and sing and dance and play and work every day […]
January 15th, 2008 at 10:22 am
I like your diagram too.
June 1st, 2008 at 4:21 pm
[…] by Connie in Marketing Isn’t this a great representation of the social media landscape? Darren Barefoot created it based on a video where Robert Scoble explained […]
June 30th, 2008 at 2:21 pm
Would like to get permission from Robert to use the Starfish on our blog in relation to an article I am writing about Social Media. How can I go about reaching him?? Thank you in advance.
Judith Russell
jrussell@hodes.com
July 7th, 2008 at 8:30 pm
[…] do Darren Barefoot sobre um seminário com o Seth Godin . Outro artigo dele sobre um diagrama criado pelo Robert Scobler - que, blogueiramente, retribuiu o artigo… Voltarei a este tema em outro artigo, porque é […]