November 20th, 2007

Filed under:
PR and Marketing, Travel
2 Comments »

Sheraton Ad: 18 Stock Video Clips

Maybe I’m just an old cynic, but I recently saw this ad for Sheraton Hotels and immediately thought: “wow, look at all the stock footage”. Check it out:

To me, I can see the description for each clip on a stock video site:

  • Couple embraces and kisses passionately in European city.
  • Monks bow to each other in dramatically-lit temple.
  • Wholesome farmer greets colleague near pickup truck.

And so on. The cover of Pat Benatar ain’t bad, though.

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Comments: 2 Responses so far

Johnny K
November 20th, 2007
6:00 am

I’d rename the ad to “Saturday afternoon movie for television montage”.

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Jerry
March 10th, 2008
3:32 pm

If you can produce an ad that evokes so much emotion out of mere stock footage, more power to the creative team. I say well done!

Take a look at some of the other ads out there like those from Snickers current Feast campaign. I don’t believe its stock and for all their effort, they’re just plain terrible.

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