Addicted to novelty since 2001

Sheraton Ad: 18 Stock Video Clips

Maybe I’m just an old cynic, but I recently saw this ad for Sheraton Hotels and immediately thought: “wow, look at all the stock footage”. Check it out:

To me, I can see the description for each clip on a stock video site:

  • Couple embraces and kisses passionately in European city.
  • Monks bow to each other in dramatically-lit temple.
  • Wholesome farmer greets colleague near pickup truck.

And so on. The cover of Pat Benatar ain’t bad, though.

2 Responses to “Sheraton Ad: 18 Stock Video Clips”

  1. Jerry

    If you can produce an ad that evokes so much emotion out of mere stock footage, more power to the creative team. I say well done!

    Take a look at some of the other ads out there like those from Snickers current Feast campaign. I don’t believe its stock and for all their effort, they’re just plain terrible.

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