There’s an expression I hear from time to time that I like. It goes something like “great marketing, bad product used to beat a bad product, great marketing, but not anymore”. The idea is that since the rise of the web, it’s much more difficult to use a zillion dollar budget and clever ads to conceal that your product is crappy.
I’m including this little nugget in our ebook, and I want to cite an example. Does anybody have a good example where great marketing and a lousy product beat a great product with dodgy marketing? Maybe movies? But I guess they’ve always been victims and benefactors of word of mouth.