In any case, you should watch it, even if you already think you got the message. It’s a really elegant illustration and explanation of how we consume, and I heartily recommend it. It might insult your intelligence here and there, but I think some subtlety is rightfully sacrificed for the benefit of a simple message.
Here’s the introduction:
The other fantastic thing about this project is their 16-page referenced and annotated script (PDF). I’m naturally skeptical, and there were a number of claims in the video that I wanted to check. Now I can reference the sources of those facts easily and in context. So many other organizations wouldn’t go to this extra trouble, but it’s so worthwhile in terms of validating your premise.
It’s no accident that they released this video in the busiest consumption period of the year. I’ve just finished making donations in the names of various family members in lieu of physical gifts, so I’m feeling pretty smug.