I’ll stop pimping ebook-related stuff soon, I promise. However, I did want to point to our first substantive blog post from the ebook blog. It’s an excerpt from the book, and discusses ways in which you can make your site more friendly for social media creators:
Ensure that social media creators can link to any and every page on your website. This goes double for websites with online product catalogs. Make it easy for bloggers to write, Ã¢â‚¬Å“I really love this!Ã¢â‚¬Â and send visitors to your website. Too many sites rely on Flash or arcane organization to display their products. As a result, the URL in the address bar doesnÃ¢â‚¬â„¢t reference the particular product youÃ¢â‚¬â„¢re viewing.
Both these companies make great products, so weÃ¢â‚¬â„¢re reluctant to pick on them, but Matt & Nat and Crumpler both have disappointing websites in this regard. Bloggers are left writing, Ã¢â‚¬Å“click Ã¢â‚¬ËœProductsÃ¢â‚¬â„¢, then scroll to the fourth bag from the right, then pick the blue one…Ã¢â‚¬Â
I’m totally cheating by calling it “12 Ways”, but hey, the Internet loves a list. If you like the post, please consider Digging, Del.iciu.using (oy) or Stumbling it.