Pink, Perfumed Letters = We Want Your Attention
Over on the blog for our ebook site, I’ve written a post describing our slightly unusual strategy for pitching some top echelon bloggers:
We wrote each of them a hand-written letter on pink note cards and decorated them with stickers. We used one of those silver pens that were really popular with girls when I was in elementary school. When you shake the pens, they rattle like a can of spray paint. This, obviously, was to make the letters stand out, and it jibed with the whole ‘dates and relationships’ theme of the book.
Unusual pitching strategies are a topic we cover in some depth in our book. Part of the strategy is linking to these folks, so that I can get 117 seconds of their attention. I do that on SocialMediaReady.com, and I’ll replicate that list here:
Steve Rubel
Andy Beard
Lee Odden
Toby Bloomberg
Andy Beal
Robert Scoble
Jeremiah Owyang
December 18th, 2007 at 6:46 am
Jeremiah Waves back!
December 18th, 2007 at 7:57 am
Now that, I must say, is a pretty creative way to get someone’s attention!
Best of luck with the sale of your ebook.
Mark
December 18th, 2007 at 9:44 am
Darren - you got me at “pink notes” .. so very diva-ish. Happy to give you 120 seconds! Seriously what is more important than a fun approach is the cred of the person and his (or her) understanding of this space. Needless to say you have both in spades.
December 19th, 2007 at 2:10 am
Drop me an email Darren. You did get my attention with the previous link, and also a vote on Sphinn.
Strange as it may seem my subscribers might not be your target audience.