I don’t follow the movie industry that closely, but I do tend to pay attention to major film festival buzz. The films that get talked about at Cannes, Sundance et al tend to be the films I want to see.
However, I’ve recently noticed a minor frustration with this process. I’ll read about a film getting positive reviews at a festival, and then try to find its trailer online. Often, I can’t. I remember this was the case with Teeth at Sundance last year. This year I have the same complaint about the new Neil Young tour documentary, CSNY DÃƒÂ©jÃƒÂ Vu. It debuted at this year’s Sundance, I read an interview with Neil in Rolling Stone but can’t check out the trailer.
This is one of those rare times when I really want to look at an ad for a product, and I can’t. To use some marketingese, I’m ready to begin a relationship with this movie, but I can’t. More importantly, I’d be happy to post it to this website, favourite it on YouTube and so forth, but I can’t.
I assume there are some baroque politics around distribution deals and marketing control that prevents the trailer from debuting when the movie does, but it’s pretty silly. Movie marketers may think they’re creating desire by delaying the trailer, but I find I just forget about these movies. A trailer would, I think, help me remember. I can certainly picture moments from the Teeth trailer which I watched when it eventually came out).