As a follow-up report to our social media marketing ebook, I’m considering writing a report that would evaluate and compare the current social media and brand monitoring tools for the enterprise (Radian6, BuzzLogic and so forth). I need to learn more about these tools anyway, so this would be a systematic approach to a bit of professional development.
My initial research indicates that there are two sets of information about these tools: free (which is often incomplete, hard to find and shoddy) and analyst reports from Forrester and the like (very thorough, but also quite expensive).
I’m thinking of devising a 40-to-50 page ‘cheap and cheerful’ report, pricing it at about $99 and marketing it to small to medium-sized marketing agencies, and larger companies that might not have a Forrester or Gartner subscription.
What do you think? Are you aware of any such reports? Do you figure there’s a sufficient market for such a document? Any and all comments welcome.