James (who has his own Web 2.0 community) pointed me to this terrific article by Furqan Nazeeri about building and promoting a new online community. Furqan launched ObamaCycle, a site for recycling campaign materials.
I agree with every point in the list–they all jibe with our experience. None of his ideas are earth-shattering, but they’re definitely useful:
If there is a true community around your site, then members will overlook a lot of faults. On ObamaCycle, campaign materials are “listed” in discussion forum format, but the formatting sucks and it’s hard to find stuff. Despite that a lot of people have and continue to use the site.
Of course, Furqan benefited from having an eager real-world community to connect with, but it sounds like he did lots of stuff right.