Archive: Posts from July, 2008

Irony in the New York Times’ Coverage of BlogHer

July 26th, 2008, 7 Comments »

On Twitter, Jeremy linked to this well-written New York Times article by Kara Jesella about BlogHer. Entitled “Blogging’s Glass Ceiling” it emphasizes BlogHer’s strong community ties, appeal to marketers and and an imbalance of power and income among genders in the blogosphere:

These days, there is money to be made, fame to be earned and influence to be gained. And though women and men are creating blogs in roughly equal numbers, many women at the conference were becoming very Katie Couric about their belief that they are not taken as seriously as their male counterparts at, say, Daily Kos, a political blog site. Nor, they said, were they making much money, even though corporations seem to be making money from them.

I think Ms. Jesella misses a key point in making her case. The blogosphere is still pretty geeky (arguably, 8 of the 10 most popular blogs according to Technorati focus on technology), and interest in technology has tradition skewed toward men. So, you’d expect that the most money and fame would follow that topic area. I don’t mention this to refute her thesis, merely to suggest an important cause or symptom that she ignored (or had edited out of her piece).

I did, however, want to highlight the fact that this piece appeared in the ‘Fashion & Style’ section of the New York Times. If ever there was a way to reinforce the notion of BlogHer as a female ghetto, it’s to feature it alongside articles on ‘Dining & Wine’, ‘Home & Garden’ and ‘Weddings/Celebrations’.

7 Comments »

Email Needs a “My Colleague Can Ignore This Message” Button

July 25th, 2008, 5 Comments »

Julie and I work together on most Capulet projects. As a result, we both get CC’d on a lot of email. In 80% of cases, only one of us actually replies and participates in a given email thread. In many of those cases, the discussion is mostly or entirely irrelevant to whoever doesn’t respond. If they need to know about it, the responder can generally be convey the thread’s gist in a very brief conversation.

It isn’t news to anyone that CC gets abused all the time. In truth, though, when Julie and I both receive email, it’s usually not CC abuse. The sender is just unsure which of us will respond. And I think we like it that way, because we don’t necessarily want to surgically divide our duties and responsibilities.

Wouldn’t it be great, though, if my email app included a button that read “Julie can ignore this message”? Having replied to a message (and maybe its followups), it takes much less attention for me to assess whether she needs to read the thread than it does for her to make that appraisal by having to read the whole thing.

Wouldn’t it be great if we assigned a few trusted colleagues this power? They’d just right-click on our names and choose “Ignore this thread” from a drop-down menu. The message would bypass our inbox and get archived wherever we specified.

Maybe this functionality already exists in some email applications? If so, when can we get it in Gmail?

5 Comments »

What’s the Greatest Superhero Movie?

July 25th, 2008, 15 Comments »

I was chatting with somebody yesterday about comic book movies. I don’t think there’s been a truly great super hero movie yet. I’m talking about the movie that is to super hero movies what 2001 or Star Wars is to science fiction films, or The Godfather is to gangster movies.

Why hasn’t there been a great super hero movie yet? I’m not entirely sure. One reason, I think, is that most of them don’t aspire (or achieve) to sophisticated themes or allegory. I didn’t walk out of The Dark Knight thinking, “man, that was really an exceptional meditation on…well, anything.” Maybe they’ll never do that, but I think it’s almost a prerequisite for making a great movie.

I should specify that I’m referring to live action movies here. I think The Incredibles is a more accomplished and complete film that every superhero starring actual humans in rubber suits that I’ve seen. I’m excluding Sin City because it’s not really about super heroes, as far as I can remember.

I’m curious what you, dear readers, think has been the greatest (most accomplished, best or whatever superlative fits) superhero movie thus far. Here’s a poll. To keep the list shortish, I’m choosing the better films according to Metacritic. If you think Daredevil is the greatest superhero movie, well, shame on you.

I’m sure I’ve missed a bunch. I’ll add suggestions if Poll Daddy lets me.

15 Comments »

Why Did You Sit in the Front Seat?

July 25th, 2008, 15 Comments »

I’m not a parent, nor have I been a child for quite a few years. When I was a kid, though, I remember that my brother and I sat in the back seat, even when there was nobody sitting beside my parent up-front. This was even true if it was just me in the back seat and only my mother or father up-front. In my recollection, we sat in the back seat until I was, I don’t know, eight or ten years old.

I’m not sure, but I think this behaviour is quite commonplace. I know, in recent years, there’s been a concern about the minimum size of the child and air bags and so forth, but that wasn’t the case back in the 80′s.

This feels like a very naive question, but why does this happen? And if you’re a parent, when did you give your kids permission to ride up front?

15 Comments »

Client Plug: Give Dreams, Not Stuff

July 24th, 2008, 2 Comments »

DreamBank BucketIn the early years of Capulet, as with most businesses, we said ‘yes’ to nearly everything (we did refuse the mail order bride project). For the past couple of years, we’ve had the luxury of being selective about who we take on. These days we have to decline most enquiries because we’re too busy.

We obviously try to choose winners and avoid those companies that give us a queasy feeling in our stomach. But it’s nice every once in a while to take on a client who’s social goals really align with my own. DreamBank happens to be one of those.

Long time readers may recall this 2003 blog post about how I’ve come to think about gifts:

On a more ascetic level, I have so much stuff already. So does everybody else in my family (with the exception, perhaps, of my more ascetic brother, and he doesn’t want anything). I have more difficulty creating a wishlist for myself than I do choosing gifts for other people (with the exception, perhaps, of the aforementioned Spartan brother). This isn’t humility on my part, it’s just a lack of wanting things. Particularly things that I don’t choose for myself. I suppose I should just ask everyone to give me vouchers for travelling. Hmm…that’s not a bad idea.

DreamBank is a Vancouver start-up with a mission that addresses this issue. Here’s the elevator pitch:

DreamBank.org is about helping dreams come true and doing it in a way that helps the planet and important social causes. Instead of giving gifts that, although appreciated may not really be wanted, with DreamBank you contribute to someone’s dream. As well as helping fulfill a dream, your contribution helps spare the planet some of the nasty side effects of manufacturing and packaging unused gifts. Plus your gift automatically generates funds that are given to important social causes.

It’s essentially collaborative giving with a charity angle. Or, if you prefer, a gift registry for everything. Here are a few sample dreams:

It’s a charming idea, and we’re pleased to be helping them with their online marketing. We’ve been blogging up a storm on their site, and running a fun outreach campaign to local bloggers. Plus we had a fun launch party at a French bistro.

2 Comments »

Two Small, Clever Innovations

July 24th, 2008, 6 Comments »

While running errands yesterday, I discovered two small inventions which pleased me. They’re probably not new to you, but I don’t get out much.

Too Drunk to Handle the Basket?

First, I was at the Market on Yates (“and on Millstream”–brand extension problem, there), a grocery store. They have these shopping receptacles which work as a large basket or a small, rolling cart. They have two folding handles, and casters on the bottom:

Shopping Cart and Basket

They seem like the perfect solution for an urban grocery store with narrow aisles. They’re also a good fit for Victoria’s aging population, who buy small amounts but may not be able to handle a full basket. Apparently you can also find them at liquor stores, where you can deploy the cart features if you’re too drunk to handle the basket.

Hockey Cards for Hair Cutters

I also stopped in at a hair salon on Fort Street to schedule a haircut. It was my first time there, and it seemed like an ordinary enough place. I booked an appointment, and the receptionist handed me this little stack of cards. They’re essentially hockey cards for the stylists (collect them all!):

Stylist Cards from Rapunzel

These seem to serve a bunch of purposes:

  • They’re attractively designed, presumably reflecting the aesthetics of the salon.
  • They’re a practical reminder of my forthcoming appointment.
  • They’re a little conversation piece for me to take away and show potential customers.
  • They make the stylists feel a little like a celebrity, which probably helps with morale and employee retainment.

They cost very little to produce, but they’re a striking differentiator in a business where it’s often difficult to distinguish one salon from another. Being “the place with the hockey cards”, is a great hook to hang a brand off of.

6 Comments »

Google Knol Goes Public

July 23rd, 2008, 3 Comments »

As you’ve probably heard, Google Knol launched publicly today. It’s considered a more or less direct competitor to Wikipedia, as it permits anybody to author an article on pretty much anything. It doesn’t have the same degree of ‘wiki’ collaboration as Wikipedia, though–it’s more about individual experts. From the Google blog:

The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It’s their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good.

With Knol, we are introducing a new method for authors to work together that we call “moderated collaboration.” With this feature, any reader can make suggested edits to a knol which the author may then choose to accept, reject, or modify before these contributions become visible to the public. This allows authors to accept suggestions from everyone in the world while remaining in control of their content. After all, their name is associated with it!

What’s the marketing angle? In the coming days, I anticipate a great land grab as people author ‘knols’ on topics that matter to them. They’re going to permit multiple knols, but I anticipate something of a first-mover advantage. If Google Knol takes off (and odds are that it will), then it’s probably a good idea to write a knol on a topic in which you’re an expert. Knols may not be direct traffic drivers, but they may help cement your expertise in the space.

Julie and I put together a knol on social media marketing. It needs work, but I think it’s a satisfactory start. If you have the time, please consider rating, reviewing, editing or commenting on it.

And now I must try to resurrect my blog on Google Knol.

3 Comments »

House Diary #4 – Baby’s First Structure

July 23rd, 2008, 4 Comments »

The Roof is DoneThis post is a slight detour from the previous ‘we’re building a house’ stories, but I figured last weekend’s activities merited documentation.

We decided that we needed some kind of semi-permanent structure on the property to house our big ol’ truck and possibly store other possessions. Plus, we figured the builders could use it once the official construction process got underway.

Then somebody came up with the bright idea of camping on the property over night, which sounded rather uncomfortable (Hello? Four star resort on South Pender) but I was game.

We recruited a work party of James, Monique and Lesley and went to work. There’s a sizable hardware store on the island, so we were able to order a kind of portable car port from them, and just pick it up when we arrived. The assemble went quite smoothly, and much fun was had when the instructions repeatedly referred to “elastic ball straps”.

The instructions made a classic technical writing blunder. We followed them carefully, first assembling the roof and then raising it up on the legs. Unfortunately, we reached step #8, which told us to be sure to attach the end covers before step #4, when you add the legs. That made for some precarious standing on shoulders.

All in all, though, the process was pretty painless. It definitely wasn’t a two-person job, so we were glad of all the help. The truck fits snugly inside the car port, with a little room for other stuff.

As you may have noticed in my previous post, we camped inside the car port. We deployed the actual tents to protect us from the mosquitoes. I’m not entirely sure why we put them inside the car port, though there isn’t that much flat terrain on that section of the property.

This was the most heavily documented car port assembly in history. Julie took a bunch of photos, and so did Monique. James has photos pending as well.

4 Comments »

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