DarrenBarefoot.com

Because Tuesday is social change day. Right?

• At BarCamp, Jordan and Joe ran a session called Marketers for a Cause. We split into three groups, and went to work to help three causes: the Union Gospel Mission (Julie and I support them), Kiva (a team was formed), and Hands up for Africa. You can donate to and learn more about the latter cause on Megan’s blog.
• Speaking of Kiva, I’ve already received most of my first Kiva loan back. I’ve loaned $25 of the returned money to Rika Ally Ibrahim, a Tanzanian juice and clothing seller who wants to expand her inventory. Maybe you want to help her (or any of the other worthy folks on Kiva) out, too?
• The Global Election site lets the world mock-vote in any national election. Here’s Canada’s page. I encourage my non-Canadian readers to go forth and vote.
• Traces of Hope is an alternate-reality game being launched by the British Red Cross. I’m both fascinated by and skeptical about ARGs (plus, I have a bit of a crush on ARG guru Jane McGonigal). I suspect that they’re way more effective for social marketing for causes than for corporate promotion. I may write a little section of our book on ARGs, just so I have an excuse to do more research about their efficacy.
• VoteForEnvironment.ca is a side project by Kevin from DeSmogBlog. It evaluates the likely outcome of each riding, and advises you who to vote for if the environment is your number one issue. Currently, there’s no guidance for my riding. If you live in downtown Vancouver, you’re supposed to vote for Hedy Fry. They’ve got a cool Google Maps thingie to help you find your riding.

And to my Jewish readers, let me say “shana tova umetukah”. Or, at least, that’s what Wikipedia says I should say. I was going to go with ‘mazel tov’, but what do I know?