Over at Capulet, we do a fair bit of business writing. It’s mostly for our technology clients, and usually white papers, web content and so forth. We regularly do case studies, which are short documents describing how our client’s customers happily used their products or services.
This involves interviewing our client’s customers, which is harder than it sounds. The customers are busy, and random interviews with service providers are often a low priority.
I was trying to think of a way to make the process simpler, and wondered if there would be a market for a site that facilitated interviews:
- It might offer similar functionality to When Is Good, enabling the interviewer and interviewees to agree to a time.
- There would be some kind of form-creation service, so that interviewers could create interview templates for interviewees to complete.
- Interviewees could type in their answers, record an audio answer using their computer’s microphone, or maybe call a number where they’re asked each question by a creepy computer voice and their answers are recorded.
- Maybe there’s a kind of sign-off or approval process which enables interviewees to review the final interview text.
Even as I write this it seems like nail in search of a hammer, but I’m curious what you think. Is this a stupid idea, or just marginally idiotic?