As regular readers know, we’ve been slaving away at a book on social media marketing for about a year now. It’s coming out in August of this year, and after much negotiation, we finally have a title. Wait for it:
Friends With Benefits:
Online Marketing with Blogs, Facebook, YouTube, and More
We went back and forth with the publisher for a long time. We even convened a brainstorming group of our peers to devise the perfect one. The publisher seemed to want something mundane, and we wanted something, perhaps, overly clever. We eventually agreed on this one, which I’m pretty happy with. It’s a little cheeky and memorable without trying too hard.
And Now, a Cover Image
We’ll have some input into what goes on the cover of the book. Do you have any great ideas? The publisher, No Starch Press, seems a little edgy in their cover designs, so that’s encouraging.
Let me put the kibosh on any “you and Julie in bed” ideas right now. That’s not on.
We can try out some cover ideas on FriendsWithBenefitsBook.com, which is currently just a ported version of SocialMediaReady.com, our ebook site. We’re going to leave it that way for a couple more months (to sell a few more ebooks), and then change the design to reflect our forthcoming book.