January 21st, 2010

Filed under:
PR and Marketing

Cover the Earth! With Paint!

These are signs from a paint store near our apartment. Maybe I’m just a tree-hugging leftie, but I’m not sure I would have gone with this slogan or image for my signs in eco-friendly Vancouver:

Cover the Earth with paint!

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Comments: 4 Responses so far

“Butbutbut it’s classic!”

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Reminds me of the classic Jean-Michel Jarre album cover from 1976:

http://en.wikipedia.org/wiki/Oxygène

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Stunning! There must be some award for tone-deaf ads, because this needs a gold medal.

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Given that the logo is over 100 years old I doubt that your PR disaster occurred to the creators. I also doubt that anyone who views the logo today believes that they want to actually cover the earth with paint.

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