Addicted to novelty since 2001

A State of the Union From the Seattle Post-Intelligencer

As regular readers know, I have an ongoing interest in the transforming landscape of journalism and the media. On Twitter today (I’m afraid I lost track of the originating tweet), I spotted this five-minute video featuring the executive producer of the Seattle Post-Intelligencer. A year ago, they were the first major metropolitan newspaper to go online-only.

They now operate with a staff of twenty, apparently garnering nearly the same number of monthly readers as they did when they had a print edition. The video is pretty self-promotional, but it’s an interesting view into a newish model of professional journalism:

Is it me, or does the staff at the Seattle P-I look a lot younger than the average newsroom?

The lead person on the journalism side has the surprisingly fresh title of ‘Executive Producer’. That feels more contemporary than, say, ‘Editor in Chief’. I also noticed that she referred to the Seattle P-I as a ‘company’, which isn’t what I’d expect to hear from newspaper professionals.

UPDATE: Oddly, it looks like the video has been removed. I’ll try to track it down.

3 Responses to “A State of the Union From the Seattle Post-Intelligencer”

  1. Tom McNamara

    Hold on, are you saying that a major daily newspaper is financially succeeding as an online-only enterprise? And that the same number of people who subscribed to the print and online edition merely switched to to an all-online edition? No rate drop? Did all the advertisers hang around too? I haven’t seen the video, but wouldn’t this be the elusive holy grail newspapers have been yearning for? Call me skeptical.

    darren Reply:

    In the video, they said they were “on track with revenues”. Which doesn’t mean profitable, just that they claim to be heading in the right direction.

Comments are closed.