In a clever bit of PR, the folks at Edmonton’s water utility, EPCOR, released this chart showing city water consumption during the gold medal hockey game last weekend (click for a slightly larger version):
I wonder if there will be any impact on other parts of our lives? Will there be a small blip in the number of babies born nine months from now?
Small, related marketing lesson: I originally found this graphic on a couple of blogs. I genuinely tried to find its original source on EPCOR’s website, but couldn’t. Google was no help either. When you’ve got a clever idea that gets some legs like this, make sure that people can discover and link to its original context easily.