March 8th, 2010

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Sports
8 Comments »

And the Nation Micturated in Unison

In a clever bit of PR, the folks at Edmonton’s water utility, EPCOR, released this chart showing city water consumption during the gold medal hockey game last weekend (click for a slightly larger version):

Water Usage During the Gold Medal Hockey Game

I wonder if there will be any impact on other parts of our lives? Will there be a small blip in the number of babies born nine months from now?

Small, related marketing lesson: I originally found this graphic on a couple of blogs. I genuinely tried to find its original source on EPCOR’s website, but couldn’t. Google was no help either. When you’ve got a clever idea that gets some legs like this, make sure that people can discover and link to its original context easily.

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Comments: 8 Responses so far

Tim Ayres
March 8th, 2010
3:56 pm

The city of Vancouver did something like this a few years back for Canucks games. If I can find the source, I’ll post it.

[Reply]

Adriana
March 8th, 2010
9:22 pm

*That* is the most awesome water use (we all know it isn’t “consumption”) chart I have ever seen. Talk about the most indisputable proof that this is a hockey-mad nation.

Water utilities across Canada should unite to make poster with the chart from each city and sell it with profits to supporting kids hockey. I’d totally buy one.

[Reply]

Brent
March 9th, 2010
8:37 am

There’s this graph of Facebook usage.

[Reply]

Brent
March 9th, 2010
8:43 am

And yes, I contributed to that 2nd FB spike, from my seat overlooking Luongo’s left shoulder. :D

[Reply]

Five-Hole Flush « Burrito Justice
March 9th, 2010
6:47 pm

[...] A chart showing water consumption in Edmonton during the gold medal hockey game last [...]

Werner
March 11th, 2010
11:19 am

Well, the fact that popular sport games will result in spikes of water use and power consumption si well known for decades. First I heard this in school some 30 years ago.
However I would assume that the spikes will less clearly because nowadays people tent to a more individual life style. So the amazing point to me is that this still works.

[Reply]

An Alien Mind: Higgledy-piggledy toilet-flushing
March 18th, 2010
9:37 am

[...] tip to http://www.bagofnothing.com/ for linking to DarrenBarefoot.com, who has an interesting graph of Edmonton Alberta’s water usage during the Olympic hockey game [...]

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July 17th, 2010
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[Reply]

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