A friend sent this unfortunate combination of a pop-over (is that the right term for this sort of thing) flash ad and an article involving a tragedy. The Province couldn’t really anticipate this particular convergence, but the result is a kind of macabre illustration.
I used a screencasting program to capture this, because the ad that gets served rotates:
That’s probably the worst one I’ve never seen. Saddle up? Yikes.
[...] When marketing goes horribly awry. This capture of an extremely unfortunate “convergence” between a tragic news story about a motorist meeting a violent death and an ad that seems to create an unintentionally gruesome commentary on the event is an example of how your marketing message can accidentally go terribly wrong. What efforts can be made to avoid similar unfortunate marketing errors in your business? DarrenBarefoot.com [...]
