I know this site has gone on kind of a summer hiatus, but I do have some thoughts on how to revive it to a level of at least one compelling post a week. In the meantime, I’ve been doing plenty of professional and personal writing elsewhere online. Here are a few recent items:
- What is Movement Marketing? – “Whether we’re selling snow tires or stopping climate change, word of mouth is a critical aspect of communicating not only with your current ‘tribe’ of supporters, but also for recruiting new members to your cause. ” We’re working with the excellent folks at Biro Creative on a number of projects these days. One aspect of that work is collaborating on some writing projects.
- Escapism For Canada’s Brunettes – “Her boyfriend, shirtless under an apron, greets her from the kitchen, where he’s cooking breakfast. He is ridiculously handsome, and has underwear model abs.” This is a look at “Being Erica”, my favourite new Canadian TV show I’ve discovered as part of my One Year, One Canadian project.
- Doing the Blogger Outreach ROI Math – “When I’m doing online outreach…I’m interested in two things. In the short term, I want to drive high-value visitors to my client’s site. In the longer term, I know a link will help continue to drive visitors, and improve their SEO ranking.” Really only of interest to online marketers, but it’s a post I wrote on Capulet.com in response to something I read on Kerry’s blog.