PR and Marketing

PR and Marketing

Sorry-Ass Journalists at Conferences
Somebody emailed me with an interesting tidbit today. They’re doing PR for a tech company that’s attending a large technology conference in Europe. The company, one of many exhibitors, has paid well over US $5,000 to attend. Over 150 technology…
Continue reading entry #3590
Most of the World Isn’t Drinking the Koolaid
You know, you get steeped in the high-tech/cutting-edge/Web 2.0 world long enough, and you forget that roughly a third of North America doesn’t use the Internet. You forget that most of North America doesn’t book cars, hotels or flights online….
Continue reading entry #3545
Get Creative With Your Marketing
I was at an HTCE event last night. A recurring theme was the exploding multiplicity of marketing channels, and the need to get extremely granular in your approach. There are fewer and fewer reasons, for example, to get your clients…
Continue reading entry #3411
Additional items in PR and Marketing
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Those Dove Ads Are Penance
Here Comes the Bum-vertising
Steal (From) This Billboard
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The Changing Face of Public Relations
I am WOMMA, Hear Me Roar
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Danone Yogurt and Irresponsible Field Marketing
Google's Summer of Code
Talking Chimp Gives Press Conference
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The Rebranding of the Colonel
Graham on PR
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Great Anti-Teen Pregnancy Ad
All Marketers are Apparently Liars
Open Source Marketing: Don't Believe the Hype
Power Girls?
Bacon's Doesn't Get It
Quick Market Survey: Apartment Rental Sites
You Need an e-Newsletter and a Blog
Tod Maffin on the Perfect Pitch
Video from Business Blogging Seminar
The Power of the Apology
Everybody Needs Media Training
Pitching Blogs
Sign Up for Our Newsletter
Sorry, PR Ain't Dead
Blog for Small Businesses
Why PR Works
A Study of Field Marketing Opposites

 

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