PR and Marketing

Sorry-Ass Journalists at Conferences: Somebody emailed me with an interesting tidbit today. They’re doing PR for a tech company that’s attending a large technology conference in Europe. The company, one of many exhibitors, has paid well over US $5,000 to attend. Over 150 technology…; Continue reading entry #3590

Most of the World Isn’t Drinking the Koolaid: You know, you get steeped in the high-tech/cutting-edge/Web 2.0 world long enough, and you forget that roughly a third of North America doesn’t use the Internet. You forget that most of North America doesn’t book cars, hotels or flights online….; Continue reading entry #3545

Get Creative With Your Marketing: I was at an HTCE event last night. A recurring theme was the exploding multiplicity of marketing channels, and the need to get extremely granular in your approach. There are fewer and fewer reasons, for example, to get your clients…; Continue reading entry #3411

Additional items in PR and Marketing: How To Turn Off a Reporter; Are These the Same Women?; Talk at CPRS Vancouver in Two Weeks; The Brilliant Marketing of Nic's Garage; How to Pitch an Arts Reporter; Does Anybody Speak Dutch?; Six Students in a Box; Those Dove Ads Are Penance; Here Comes the Bum-vertising; Steal (From) This Billboard; Windows Vista?; The Changing Face of Public Relations; I am WOMMA, Hear Me Roar; 27,000 Games of Solitaire; Danone Yogurt and Irresponsible Field Marketing; Google's Summer of Code; Talking Chimp Gives Press Conference; Step 1: Become Analyst, Step 2: Profit; Slides from BCAMA Talk; The Rebranding of the Colonel; Graham on PR; The Word 'Vagina' Upsets People; Great Anti-Teen Pregnancy Ad; All Marketers are Apparently Liars; Open Source Marketing: Don't Believe the Hype; Power Girls?; Bacon's Doesn't Get It; Quick Market Survey: Apartment Rental Sites; You Need an e-Newsletter and a Blog; Tod Maffin on the Perfect Pitch; Video from Business Blogging Seminar; The Power of the Apology; Everybody Needs Media Training; Pitching Blogs; Sign Up for Our Newsletter; Sorry, PR Ain't Dead; Blog for Small Businesses; Why PR Works; A Study of Field Marketing Opposites