Over the past month or so, we’ve been preparing a social media marketing campaign for ThoughtFarmer. ThoughtFarmer makes a simple-to-use wikified intranet solution.
We needed a good angle to promote their solution, and came up with a wacky idea:
After some brainstorming and false starts, we devised Tubetastic, a fake company with a fake logo, a fake […]
In marketing, measurement is always a thorny issue. Traditional marketers sometimes shun measurement, in part because it’s downright tricky. For example, how can you accurately measure how many people see a billboard or a magazine article?
Web marketing makes things easier, because along came web analytics and a host of related tools to rely on. However, […]
We’re doing some work at the moment for the Clean Air Foundation. Specifically, we’re helping to spread the word about Mow Down Pollution, one of those small, worthy causes that makes the world a little greener. They’re running a program to get rid of as many of those old, polluting, two-stroke mowers are they can:
Bring […]
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