Posts from the ‘PR and Marketing’ category

Big names at the Art of Marketing conference

I recently received an invitation to attend The Art of Marketing, a marketing conference being held at The Centre on June 9. It looks like an…

Read article

Overthinking it

MARKETER: So, just “Ice” along the top, then? STORE OWNER: Yep. MARKETER: Are you sure? There’s a lot of space up there. STORE OWNER: “Ice” will…

Read article

A little housekeeping

A quick post to cover off a few things in my orbit: After four or five years of indifference, we launched a new version of Capulet’s…

Read article

In which I judge you about your email address

The other day I had a meeting with a professional person, a freelancer who worked in an industry tangentially connected to the Web. We organized the…

Read article

Who clicks your shortened URLs?

About 18 months ago, I did a pretty unscientific analysis on Mashable regarding the clickthrough rate for Twitter accounts. That is, when you share a link…

Read article

Two peculiar calls to action and one preemptive sign

In marketing, the ‘call to action’ is the moment where you ask your audience to do something: “buy now”, “sign this petition” and so forth. This…

Read article

Dealing With Negative Nelly Web Designers

Several times a week, I walk past a commercial office furniture warehouse. There is signage–a series of photos and text–running the length of one side of…

Read article

Cheapest Advertising Campaign Ever

I was getting off the SkyTrain today, and I noticed this note stuck to the route map above the door. It simply says “Save $$, DealByDay.com“.…

Read article