Posts from the ‘PR and Marketing’ category

Two Lessons in Corporate Perspective

Last night I’d planned to watch the Canucks game. As it turns out, it was being shown on a new premium sports channel called Sportsnet One.…

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Let’s Ride the Intestinal Bus

I don’t like to poke fun at the folks at Granville Island, because they’re good people. But, c’mon, didn’t anybody consider that a cluster of red…

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Catfish’s Clever, Derivative Trailer

This weekend I watched The American–more on that later. The trailer for The Social Network, the Mark Zuckerberg bio pic, preceded the film. You’ve probably seen…

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11 Consumer Macro Trends for 2010 from Larry Wu

I’m at the tenth (and last, as it happens) Gnomedex down in Seattle. I just watched Larry Wu, a kind of brand research and development guru…

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When is a Little Photoshopping Acceptable?

I’m working on a project involving QR codes at the moment, and a colleague sent me this article from The Globe and Mail. It features this…

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More Evidence That Compete, Alexa and Quantcast are Largely Bollocks

Whenever I get a chance, I discourage marketers (or anybody else) from trusting web metrics companies like Quantcast, Alexa or Compete. In my experience, the numbers…

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Who’s Earned the Most Free PR from the World Cup? Larissa Riquelme

Don’t worry, I had no idea who she was until last week either. It turns out she’s a Paraguayan lingerie model (that site is moderately unsafe…

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Moleskine and the Commodification of Cool

Some time at the end of the last century, I discovered the classic Moleskine notebook. I think my brother introduced me to them. I was charmed…

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