Thinking About Social Media and the 2010 Olympics in Vancouver
November 25th, 2008, 6 Comments »
There’s been plenty of talk lately about how social media creators will fit in with the 2010 Olympics. Dave Olson wrote an open letter to VANOC Media Relations and Press Operations:
In brief, we’d like to have a conversation about how to allow fans and amateur media makers to document their Olympic experience while keeping out of the way of the IOC IP lawyers…
We are aware of your obligations to media rights holders and are seeking to provide an entirely different sort of coverage than the accredited media provide. We are not looking to cover events per se but are instead interested in covering the cultural stories, athletes’ families’ stories, and stories from fans who saved and traveled from around the world for this experience.
That led to an article in the Vancouver Sun, and a response from a VANOC spokesperson.
This feels like a good place to start. As Dave says, social media types aren’t expecting all-access passes to the gold medal hockey games. He’s right to point out that there’s a big hole to fill in the media coverage for such an event. I was thinking about it, and drew this little Venn diagram:
The CTVs and CBCs are going to have the major, breaking news covered. It’s all that green space–that’s where social media creators can live. Through various channels, I’m seeing several ways forward for benefits for both parties. Social media creators get some tools, resources and access to help with their citizen journalism efforts, and VANOC enjoys a whole new layer of news coverage. Such a partnership would also highlight Vancouver’s place as a global for new media, citizen journalism and the like.
