May 8th, 2007, 3 Comments »
Quick question for those of you generating the online revenue. This is mostly for a client site, but also out of personal interest. What’s your experience been with BlogAds? I imagine the rate of return beats Google AdSense. Have you been happy with the ads they run? Any complaints?
March 19th, 2007, 6 Comments »
Over on Capulet’s blog, I discussed Squidoo’s new SquidOffer, a new wrinkle in the online advertising world. From Seth Godin:
So we invented SquidOffers, which I hope will work for us, and which I fully expect will show up in other places soon. The idea is to combine the voting mechanism of Reddit or Digg or Plexo with the text ad mindset of a Google ad. But instead of an ad, it’s an offer.
Make an offer. Pick a category. Pay a small fee ($100 a month). Then, our users vote on the offers. Get a lot of votes and you rank more highly, which means more clicks. And you don’t pay for the clicks.
I created a SquidOffer last week, and a landing page on Capulet’s site for it. I think I picked the wrong category–I should have put it in Business instead of Computers, Gadgets & Tech. Unfortunately, there’s currently no way to edit your SquidOffer, or apply for re-categorization. Maybe I’ll drop them an email.
Additionally, it looks like Squidoo has pre-populated the program with a bunch of popular destinations like Digital Photography Review and Boing Boing. Either that, or they’ve been doing some killer ad sales.
In any case, it means that my little paid-for offer is competing with a bunch of powerful brands that have been apparently included to seed the program. It’s a kind of manufactured marketplace, and that’s not really on.
Regardless, if you’ve got 17 seconds, please go vote up my offer. That requires a Squidoo account, so your mileage may vary. It’s currently ranked about #14, so you’ll have to scroll down a bit.
UPDATE: That didn’t take long. I emailed them a few hours ago, and they’ve already reduced (according to my theory) offerings down to zero votes. Thanks, Squidoo! This enables the paid-for offerings like mine to bubble to the top. That’s until somebody comes along and owns me.