What is the Average Clickthrough Rate on Twitter?
June 3rd, 2009, 8 Comments »
On Monday, I asked Twitter users to complete a very short survey. They answered questions about how many followers they had, and how many clicks a link received when they shared it using a service like Bit.ly.
I asked because I wanted to get a sense of the clickthrough rate for links shared on Twitter. I received about 45 responses. Not enough to qualify as statistically significant, but a good start nonetheless.
To get the average clickthrough rate, I just divide the total number of clicks reported (1656) by the total number of followers reported (46973). That gives us a rate of 3.5%. This means that, on average, a link shared on Twitter will be clicked by 3.5% of your followers.
As you might expect, there’s a relationship between the total number of followers and the clickthrough rate. For those with less than 800 followers, the clickthrough rate is 8.6%. For those with more than 800 followers, the rate falls to just 2.5%. This make sense. If you have a small group of followers, you probably have a closer relationship, on average, with each of them. They’re likelier to click links that you share.
Thanks to those who participated in the survey. If you’d still like to contribute, take 18 seconds and do so.