Irony in the New York Times’ Coverage of BlogHer
July 26th, 2008, 7 Comments »
On Twitter, Jeremy linked to this well-written New York Times article by Kara Jesella about BlogHer. Entitled “Blogging’s Glass Ceiling” it emphasizes BlogHer’s strong community ties, appeal to marketers and and an imbalance of power and income among genders in the blogosphere:
These days, there is money to be made, fame to be earned and influence to be gained. And though women and men are creating blogs in roughly equal numbers, many women at the conference were becoming very Katie Couric about their belief that they are not taken as seriously as their male counterparts at, say, Daily Kos, a political blog site. Nor, they said, were they making much money, even though corporations seem to be making money from them.
I think Ms. Jesella misses a key point in making her case. The blogosphere is still pretty geeky (arguably, 8 of the 10 most popular blogs according to Technorati focus on technology), and interest in technology has tradition skewed toward men. So, you’d expect that the most money and fame would follow that topic area. I don’t mention this to refute her thesis, merely to suggest an important cause or symptom that she ignored (or had edited out of her piece).
I did, however, want to highlight the fact that this piece appeared in the ‘Fashion & Style’ section of the New York Times. If ever there was a way to reinforce the notion of BlogHer as a female ghetto, it’s to feature it alongside articles on ‘Dining & Wine’, ‘Home & Garden’ and ‘Weddings/Celebrations’.