Posts tagged ‘brand’

In which I judge you about your email address

The other day I had a meeting with a professional person, a freelancer who worked in an industry tangentially connected to the Web. We organized the…

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Moleskine and the Commodification of Cool

Some time at the end of the last century, I discovered the classic Moleskine notebook. I think my brother introduced me to them. I was charmed…

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A Robust Brand

I thought Doonesbury was particularly amusing today. It requires no further comment:

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Why Do Companies Create Anonymous Videos on YouTube?

I’m currently writing the chapter on YouTube in our forthcoming social media marketing book. I’m puzzling over a pretty basic phenomenon of the new media world:…

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Why Do Men’s Clothes Have More Brands Than Women’s?

Julie and I were remarking on this fact the other day while shopping in Gozo’s only mall. I’m not talking about sportswear here–just standard, average clothes…

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Free Marketing Idea of the Week: Brandless Soap

I’m quite brand-averse. That doesn’t mean I loathe Nike or Hugo Boss–I just try not to buy clothes which have visible brands. I’d rather not pay…

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