Posts tagged ‘brands’

Brand Tags: Ad Hoc Market Research

Seth points us at Brand Tags, a site with a simple premise. It shows you a brand, and you enter one word or phrase which pops…

Read article

A Good Time to Split Your Brand

I have a friend who’s done some writing work for a company that makes brass bars, poles and fittings. I’m keeping everybody anonymous, just to be…

Read article

The Rise of Abbreviated Brands

In recent months, I’ve noticed an increasingly popular trend in brands and advertising. Companies are abbreviating existing brands or devising new ones by removing letters–mostly vowels–from…

Read article